Tag: value

Does Social Media Marketing Really Matter?

Isn’t that the question in the back of your mind? “Does Social Media Marketing really matter to my business?” I think at some point most people ask that question. In fact, just yesterday I got an email from someone that’s kicking around that very idea. A few days ago Andrew discovered a functionality problem on my site and let me… Read more →

Is Social Media Marketing ‘Worth It’?

“Is Social Media Marketing ‘Worth It’?” It’s a question that I hear over and over from business people of all stripes. As I was preparing for a recent speaking engagement, I came across this video where Seth Godin responds to that very question. Do you know Seth Godin? He’s a well-known marketing guy, a thought leader and a best-selling author. If you… Read more →