Are You Asking the Right Questions about Social Media?

Are you asking the right questions about Social Media Marketing? Do the Executives at your company understand how Social Media should be integrated into your overall Marketing mix and assimilated into your business culture? Whether I’m at a speaking engagement or consulting or just chatting online, ninety percent of the questions I get about Social Media Marketing are something along… Read more →

Improve Your Marketing With Corporate Storytelling

Storytelling is a popular buzzword today. What was once something done around the campfire or beside the crib has become part of the lexicon of the best marketers. So this leads me to the questions: “Can businesses use Storytelling? Can YOUR business use Storytelling?” The answer to this question is a definitive: “Yes!” No matter what business you’re in the most important… Read more →

Social Media Marketing Strategy Is Like A Sandwich Shop

How is Social Media Marketing Strategy like a Sandwich Shop? That’s what I talked about in Chicago at the American Institute of Architects’ National Convention. You Have To Have A Hook When Sybil Walker-Barnes from AIA National asked me to give a presentation in the Town Hall at the Convention she warned me that there would be chaos all around… Read more →

What Your Grandma Knows About Social Media Marketing

Your Grandma may not understand what the World Wide Web is but she could probably teach you a thing or two about Social Media Marketing. Remember Beatrice? She’s the lovable Esurance “Offline Over-Sharer” that doesn’t quite get it when it comes to Social Media. Beatrice may not understand how Facebook works but if she’s anything like your Grandmother she could… Read more →

Succeed With Social Media Marketing By Giving It All Away

Give it all away; that’s probably not advice you’re looking for. But what if I told you that giving it all away was the best way to succeed with Social Media Marketing? What if giving it all away was the best way to find your Ideal Client? So what do I mean by “give it all away?” That term is vague… Read more →

A List Of The Best Social Media Marketing Books

A friend of mine and I have been chatting lately about the best Social Media Marketing books. Nikko has really impressed me. It seems like every time I mention a book he’s bought it and read it almost before I’ve even completed my thought. I go through a lot of books. I actually keep a notecard handy so that I… Read more →

Can You Get Business With Social Media Marketing?

A while back I was invited by the American Institute of Architects to speak at their National Convention. What a great opportunity! I love that type thing. You get to meet a lot of great people. You get to make great connections “in real skin.” I really enjoy helping, hopefully even inspiring people to find success in their work through… Read more →

Does Social Media Marketing Really Matter?

Isn’t that the question in the back of your mind? “Does Social Media Marketing really matter to my business?” I think at some point most people ask that question. In fact, just yesterday I got an email from someone that’s kicking around that very idea. A few days ago Andrew discovered a functionality problem on my site and let me… Read more →

Nobody Is Going To Hire Your Firm

Let’s get real for a minute. Nobody hires your firm they hire you. If you’ve been around the marketing of professional services very long you know that the majority of ‘wins’ come as a result of either a relationship or a referral. That’s reality. Your firm can be the best in the world or the foremost experts in your field… Read more →

How To Succeed At Social Media Marketing

How do you succeed at Social Media Marketing? That’s what you really want to know isn’t it? That’s why you’re here. You want to know what it is that makes some people successful at marketing on Social Media while others are just scrolling through their Facebook newsfeed wondering why they’re wasting their time. You can spend a lot of time… Read more →