Move from Tire Kickers to Ideal Clients
change your professional services brand from service provider to expert
Your brand has 1 job. What is it?
“Your brand is what other people say about you
when you aren’t in the room.”
Jeff Bezos, CEO of Amazon
A Brand Is Too Valuable To Leave To Chance
Do you know why you get so many Tire Kickers?
Your brand has 1 job. What is it?
“A brand ideal of improving people’s lives is the only sustainable way to recruit, unite, and inspire all the people a business touches, from employees to customers.”
Jim Stengel, Former Global CMO of Proctor & Gamble
Build A Brand That Aligns Your Firm
And Builds A Powerful Business
Business Development
Cut through the noise as the clear choice
Culture
Recruit the employees you want, retain the people you love
Client Experience
Give your clients a reason to become “long-time”
Your brand has 1 job. What is it?
“Remain stuck inside your current business model and your business days are numbered. Make a brand ideal your north star and the sky’s the limit.”
Jim Stengel, Former Global CMO of Proctor & Gamble
We believe in the power of purposeful brands.
We believe in the power of you.
✓ Developed the Ego VS Empathy Framework
✓ 3 decades of purposeful professional services experience
✓ Establish brands that build powerful businesses
Testimonials
Brand Development:
“Jeff’s ability to articulate the very essence and nuances of our product line has proven most beneficial, not only for brand recognition, but also in bolstering my SEO effectiveness.“ - Glenn
Speaking:
“Within an hour following Jeff’s presentation to our members, I received an email message that said ‘That was the most important presentation we’ve had.’ That says it all!” - Carol
Training:
“From the first time I saw Jeff present, I was sold. I knew he’d be able to revolutionize our sales process and help us capture a greater market share.” - Jenny
Our Build Your Brand Process
Empathy
Develop Radical Empathy for the people that are most important to your success
Relevance
Answer the question: “Why should I choose you?”
Value
Establish commodity-crushing expertise in the work you want and the fees you deserve
Differentiation is one thing. Relevance is everything.
Your brand isn’t a logo or a website, it’s more than that.
Your brand isn’t a tool for marketing and business development, it’s everything.
Most professional services firms struggle to answer the question, “Why should I choose you?” in a way that really matters to the person asking.
The problem is, EVERYONE is asking that same question:
Your Prospects
The Employees you want to recruit
The People you need to retain
Those long-time clients you need to refer you
The reason you struggle to be relevant to the person asking the question is that you start from a point of Ego (“We’re Award-Winning” or “Our People and Our Process” or “We’ve done this longer than anyone else”).
We help professional services firms start from a point of empathy so they’re relevant to the people that matter the most to the success of their firm… their prospects, their employees, and their clients.
What We Do
The BrandPlan
A plan clearly focused on the intersection of your best clients, your best projects, and your best opportunities is the key to changing your future.
The BrandBuilder
Your entire brand and communication strategy focused clearly on attracting your Ideal Client and only your Ideal Client.
Your Brand Has 1 Job. What Is It?
